Cognos Customers Honored At Cognos Forum 2008


Annual Performance Management Customer Awards Highlight Excellence, Leadership, Innovation and Vision


2008 COGNOS FORUM, Las Vegas, NV -- May 14, 2008– Cognos, an IBM company and the world leader in business intelligence and performance management solutions, today awarded seven of its customers with Cognos Performance Leaders Awards.

The award winners represent world-class business intelligence and performance management implementations or innovation in financial planning and control across two categories:  Leadership in Technology and Leadership in the Office of Finance.

An overview of award winners and categories follows below. Profiles on the winners are available at: http://www.cognos.com/news/awards/cognosforum08.html

Leadership in Technology:
Cognos awarded the US Army’s Armament Research Development and Engineering Center (ARDEC), and Qualcomm CDMA Technologies, a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, with the Impact Through Technical Innovation Award. This award recognizes the individuals and teams that have lead business change and achieved demonstrated impact for the organization using IBM Cognos software.

Cognos awarded Southwestern Energy Company, an integrated natural gas company, and HSBC, one of the world’s largest banking and financial services organizations, with Operational Excellence Awards. This awardhonors a line of business that has achieved operational excellence in a key performance area for their organization.

Leadership in the Office of Finance:
American Express, a leading global payments, network and travel company, and Baxter Healthcare a leading healthcare company, were both awarded the Executive Excellence Award, honoring an executive, and their team, that has leveraged IBM Cognos solutions to increase visibility and control over financial and operational performance for their organization.

Alliance Boots, a leading international pharmacy-led health and beauty group, was honored with the Innovation and Best Practices Award in recognition of its use of IBM Cognos solutions to improve and sustain enterprise planning, financial management and control and excellence in strategy execution.

These industry leaders are using information as a strategic asset to optimize their overall business performance,” said Dave Laverty, vice president, Worldwide Marketing, Business Intelligence and Performance Management, Cognos. "In partnership with IBM/Cognos, our customers have achieved amazing business results. Collectively, they are reducing reporting times from weeks to seconds, saving precious man hours by optimizing analysis and improving customer service and overall business insight. These customers are truly leaders in their respective industries and global performance management champions.”

The Cognos Performance Leaders Awards were sponsored by Fortune and InformationWeek.

About Cognos Forum 2008
Cognos Forum 2008 is the premier customer conference for performance management. With over 90 sessions, networking breakfasts and lunches, special events, keynote speakers, Cognos Forum provides the opportunity for organizations to learn more about IBM Cognos products, industry trends, or solving today’s biggest performance management issues.

About Cognos, an IBM company
Cognos, an IBM company, is the world leader in business intelligence and performance management solutions. It provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance. Cognos was acquired by IBM in January 2008. For more information visit  http://www.ibm.com/software/data/  and http://www.cognos.com.


Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated, an IBM Company, in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

Note to Editors: Copies of previous Cognos press releases and Corporate and product information are available on the Cognos Web site at http://www.cognos.com.